A Saudi technology organization from Riyadh

We start where systems stop

Since 2018, Business Field has worked in the quiet distance between how a system was designed and how work really happens.

2018 → 2026

Technology becomes valuable when it becomes the easiest path

We began with a different question—not what technology can we sell, but what prevents technology from being used. The answer lives in user habits, process exceptions, multiple channels and existing systems that cannot simply be ignored.

Project by project, we learned that crossing this distance takes more than implementation. We built specialist products under Labiba and Talaphony, together with development and integration capability for needs that deserve a tailored answer.

Today we begin with the challenge, diagnose first, and select the honest path: a published product, configuration, integration or full development. We remain through testing, launch and support.

Our measure is simple: technology that is used, measured and improved from within.
  1. 2018

    From Riyadh

  2. Labiba

    Labiba and Talaphony

  3. Talaphony

    Solutions

  4. 2026

    How we work

What we build

What we build

Four capabilities work together around the organization’s operational need.

01

Enterprise communications

Contact centers, IVR, queues, distribution, recording, campaigns and reporting.

02

Systems and operations

Assets, maintenance, queues, service journeys, knowledge and daily workflows.

03

AI and automation

Practical assessment, search, extraction, classification and computer-vision use cases.

04

Development and integration

Purpose-built systems and validated links to the systems already in place.

Our technology ecosystem

Our technology ecosystem

Two specialist brands, supported by one delivery organization.

Labiba

Labiba TasHeeh Pro · Labiba AssetCare · Labiba BrainVault Enterprise · Labiba Queue Management

Talaphony

An enterprise communications and contact-center platform for IVR, queues, distribution, recording, outbound campaigns and operational reporting.

Saudi Arabia

From a nation we are proud of—to which we return value through excellence

Our story began in Riyadh, in a country that places people at the center of development and makes technology, innovation and digital transformation foundations for a more prosperous future.

We extend our deepest gratitude to the Custodian of the Two Holy Mosques King Salman bin Abdulaziz Al Saud and to His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister—may Allah preserve them—for leadership that empowers Saudi talent and opens horizons for ambition and innovation under Saudi Vision 2030.

For us, loyalty is translated into careful work, accumulated knowledge and solutions that build sustainable digital capability.

Saudi leadership
A clear first step

Start with the outcome, not the product name

Describe what you want to improve. We will help identify the closest product, package or development path.